Who

Who we are

We are unashamed geeks in social and environmental impact. We have all run small firms and understand the challenges of small firm impact capture and reporting. We solve difficult problems drawing on fresh research and new data insights.

Our shared goal – the big problem that keeps us up at night – is how to make global small business impact visible and develop the means to improve it at scale.

To achieve that goal, we established Divine Ox as small, dynamic social enterprise in 2023, with the University of Oxford as a 5% shareholder. Our articles commit us to promote positive social and environmental impact in what we do and how we do it.  

Divine Ox finds its roots at the University of Oxford, and whilst we continue to draw on that pedigree of world-class innovation and insight, we work with experts from industry, public and not-for-profit sectors and wider academia to deliver our ambition.

Our three founders

Arnab Dutt

Arnab is policy chair for public procurement and social value at the Federation of Small Businesses the UK’s largest small business organisation. He chairs the working group on social value policy and net zero on the UK governments Cabinet Office SME panel and sits on the steering group of the National Social Value Task Force which is supporting ESG impact measurement in local government supply chains. A trustee of a charity focused on anti-racism and inclusivity, Arnab is an Oxford University Said Business School alumni and continues to partner with the business school creating innovative ways of how public/private sector partnerships can deliver social and environmental impact.

Mark Mann

Mark set up Oxford University’s social venture spinout programme and in so doing built up extensive experience of how SMEs can begin to and build capturing their impact data, and how the organisations which interact with them can build strategic programmes and develop and implement new policies. Mark is also the Managing Director of two companies providing strategic innovation services across Europe. His services include training, innovation policy development, strategic planning and implementation and impact management with a focus on applied projects, particularly in social innovation and arts, humanities and social sciences commercialisation. 

Campbell McDonald

Campbell has worked for 20 plus years with teams across public, private and not-for-profit sectors to enhance social, environmental and economic impact, to support impact measurement and management, and to raise impact investment. Campbell sits on the Cabinet Office’s Small Business Panel advising central government on procurement with SMEs and VCSEs; on the Steering Group for the National Social Value Taskforce; and is an External Associate of the Centre for Sustainable Business Practice at the University of Northampton. Campbell is former-MD and co-founder of Baxendale Advisory, ranked a Best in the World B Corp since 2017 and recognised by the Financial Times as one of the UK’s highest performing small management consultancies.